Little known fact: during the renaissance they used Jujubes to extract loose teeth.
Click to read the letter that prompted Farley’s and Sathers to reply.
Their response:
The following is a copy of the letter you will receive in the mail, along with a replacement coupon. Please allow 4-5 days for processing and delivery.
Thank you also for the product suggestion, although, the spelling of Jujubes is almost as nostalgic as the flavors and texture so a change in the name is highly unlikely. But I will certainly pass your comments along to our Marketing Department as they are always glad to hear from our consumers.
Thank you for writing Farley’s & Sathers Candy Company, Inc. regarding Heide® Jujubes®. Hearing from our consumers better enables us to continue to provide quality products and services. Consumer feedback is very important to us, and we appreciate the opportunity to respond.
Your experience concerns us, since we work hard to produce top quality confections. We carefully monitor the production of our products throughout the entire process. Our goal is to ensure that each and every batch of confections meets our high standards for quality and consistency.
The information you provided will be helpful in our efforts to continually improve our products. I sincerely apologize for any concern or inconvenience this incident may have caused. I assure you, your comments will be brought to the attention of our Quality Assurance Management.
Thank you for taking the time to contact us with your comments. We hope our products will be completely satisfactory in the future.
Sincerely,XXXX
While I wasn’t successful on this campaign, I will have you note that in 1997 I played a central role in having Laffy Taffy change the color of ink their jokes were written in bc they were illegible most of the time. So, take that.
BBD