Mexican-Americans?
Yeah, we out here, talking our English and butchering our Spanish, y que?
Frankly, the popular image of Latinos in the U.S. as foreigners, aliens even, is retrograde.
Bruh, we’re not trying to learn English, we’re trying to learn Spanish!
The dirty little secret in media and advertising is that Latino-facing companies continue to make money by telling general market brands that we like our content ‘in-language’ (i.e., Spanish), so, “You-know, pay us to do it for you.”
That’s understandable; everybody has to eat but this shit ain’t gonna work for much longer. English dominant, culturally immersed brown folks are the new now.
This is us.